On 23 December 2017, China BlueChemical Ltd. (“China BlueChem”) hosted ceremoniously the 2018 Compound Fertiliser Strategic Partners Summit in Yichang City, Hubei.
As a large-scale central government-owned chemical enterprise mainly engaging in the development, production and sales of chemical fertilisers, China BlueChem has been making significant contributions towards strengthening the national capacity of fertiliser supply, stabilising product prices, facilitating agricultural modernisation, and increasing farmers’ planting income. Since the beginning of the “13th Five-year Plan” period, China BlueChem has actively participated in the structural adjustments in the chemical fertiliser industry in response to the national policy of “structural reform of the supply side”. At present, capitalising on the fertiliser value-added technology, the company has successfully developed four new fertilisers, namely Zn-polyamino acid compound fertiliser, Zn-polyamino acid urea, Zn-humic acid urea and Zn-humic acid di-ammonium phosphate (DAP), under the two major categories to enable the full upgrade of its urea, DAP and compound fertiliser products.
At the summit, nearly 300 core distributors from the key regions of the country placed their orders zealously, laying a solid foundation for the growth in compound fertiliser sales of China BlueChem in 2018.
China BlueChem’s CEO and President Xia Qinglong believed that the company’s new value-added fertilisers were set to become the key products of distribution channels amid the differentiated marketing strategy given the outstanding performance, distinctive features and stable quality of the products. According to China BlueChem’s Vice President Wang Weimin, China BlueChem would build up a full product range led by the parent brand of “CNOOC” with a focus on the two major series of value-added products (“Fudao and Xiangyan”), positioning itself as a brand with “complete product offerings, premium quality and excellent services”.